BIKEPGH MESSAGE BOARD ARCHIVE

This came from WNYC:

New Ads School Clueless Pedestrians, Aggressive Drivers and Wrong-Way Bicyclists

To ensure compliance with the rules of the road, the New York City Department of Transportation is mounting a public safety campaign to make sure New Yorkers are displaying situational awareness.

Or as Baron Davis puts it in a video released Tuesday: “Hey, heads up! Come on man, pay attention!” before nailing a phone-hypnotized pedestrian with a basketball.

Also at the receiving end of Davis’s scorn: a cyclist riding against traffic and a driver who aggressively enters a crosswalk thronged with pedestrians who have the right of way.

Davis is a point guard with the New York Knicks. He’s currently recovering from surgery for a knee injury.

In an emailed statement, DOT commissioner Janette Sadik-Khan said the point of the ad campaign is to raise awareness. “Whether it’s driving to the hoop or driving down the block, the cardinal rule of the road is to keep your eyes and ears open and your head up.”

In addition to the video, the DOT is placing “Heads Up” posters in bus shelters, and has even distributed 250,000 coffee cup sleeves for delis and coffee shops around the city.

I don't know Baron Davis (not much of an NBA fan) but it is hard to believe that anyone would take the hokey video very seriously! I love the cyclist response the most: http://youtu.be/0cxG-UmgmTs