PG: Fiks:Reflective makes bike safety attractive


John Heller/Post-Gazette

By Kim Lyons / Pittsburgh Post-Gazette

Nick Drombosky’s business idea stemmed from a simple principle: He wanted to make bicycle safety a little more stylish.

“If you look at the stock photo on any website of a cyclist, they have on a dorky helmet and a giant reflective vest,” he said. “It’s a deterrent to a lot of people. You shouldn’t have to look like that to be safe.”

He started Fiks:Reflective in 2011 with $10,000 in Kickstarter funding, making reflective stickers that affix to wheel rims and range from $15 to $17 for a set of two. The company also makes stickers for helmets and bike frames that come in several colors and start at $4. Unlike some products for bicycles, these stickers are made with 3M Scotchlite reflective film and are made to be easily removed.

“My thought was to make something simple and elegant that we could produce in Pittsburgh,” he said.

Read the full article in the Pittsburgh Post-Gazette

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