BikePGH Billboard Campaign

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erok
Keymaster
#

We’re about to launch a new billboard and bus shelter campaign, that i think ya’ll will like. Some of the billboards went up today, unfortunately i don’t have a photo of them at the moment, but, there’s a Steeler in it.

i’m sure shots will be popping up here soon. Can yinz find them all?

anyway, stay tuned and we’ll be posting more info shortly.


wolfador
Member
#

I saw the one on 5th @ Birmingham Bridge yesterday. No clue who the Steeler pictured was. haha


erok
Keymaster
#

Here’s the one at doughboy Sq.

It’s Antonio Brown, their wide receiver.


jonawebb
Participant
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Seems to me that a BikePgh license plate could be used to spread a complementary message — I’m a bike rider, respect bikes — and could also raise money.


wolfador
Member
#

I always thought it would be a good idea to get the “look twice save a life, motorcycles are everywhere” to say bikes are everywhere instead.

Seems to be like a win win but then again I get buzzed by a number of people with those stickers on the backs of their cars.


Vannevar
Participant
#

Really nice. +10


erok
Keymaster
#

Thanks V.

Here’s some more info and other images: http://bikepgh.org/care/


erok
Keymaster
#

^^^ Those are for bus shelters


RustyRed
Member
#

“Drive like a grown-up.”

That. is. stellar.


Mick
Participant
#

RustyRed wrote:“Drive like a grown-up.”

That. is. stellar.

+1

That is my new snappy comeback.


Drewbacca
Participant
#

“take the high road” LMFAO!!!


AtLeastMyKidsLoveMe
Participant
#

+100

Really great!


Astrobiker
Participant
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Excellent! Thank you to Bike-PGH and others involved for this.


scott
Keymaster
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We’re in full-on fund raising mode to do many more of these and buy up more shelters and billboards. If you would like to contribute please give a charitable donation here http://bikepgh.org/membership. If you’re already a member then just click the large Bly button halfway down the page. Thank you! Sp glad this campaign is resonating with you.


jeg
Participant
#

Nice!


Pierce
Participant
#

Straight out of the “I’m a Mormon.” playbook.


MichaelCycle
Participant
#

These are fantastic. Thank you!!!!


Vannevar
Participant
#

Quirky thought. Can we pose for vanity bus shelter posters?

In other words, just like people get pics taken with their bikes with the backdrop, can people get their pic taken, submit three or four words, and get an output suitable for foamboard?

What a great fund raiser (maybe) and what a great Christmas gift for a pgh cyclist.

Like i said, quirky.


Vannevar
Participant
#

Like, just as an example:


edmonds59
Participant
#

Like.


erok
Keymaster
#

here’s a bus shelter pic. there are the other people in the ads around town…


edmonds59
Participant
#

Here’s what needs to happen; In the post-season, when the Island velodrome is finished, somebody needs to put Antonio Brown on a track bike and point him in the right direction. The thought gives me goosebumps. I bet he could rip the paint off the walls.


sierramister
Member
#

jonawebb wrote:Seems to me that a BikePgh license plate could be used to spread a complementary message — I’m a bike rider, respect bikes — and could also raise money.

I just moved here from Tennessee two months ago. Last week, I finalized my registration. I had to replace this aweseome plate with the lame PA plate.


TeamDecaf
Moderator
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Great to see these out there, well done. Gets the message across simply.

It was cool to see them debut at the BikeFest party.

Erok… who created the idea/theme/design?


J Z
Participant
#

So…much…awesome…


HiddenVariable
Participant
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if anyone finds the kdka coverage online, please share. i think i was filmed going past on my way to pick up the tag during my lunch break!


erok
Keymaster
#

idea was ours working in collaboration with wall to wall studios


srpit
Member
#

Just caught the tail end of a report about this campaign on KDKA’s 10 O’clock news on the CW. What I saw of it looked pretty good. They should rebroadcast it around 11:25ish on Ch2 tonight.


scott
Keymaster
#

Marko82
Participant
#

Nice coverage by KDKA, thanks.


Benzo
Participant
#

Great publicity today on the campaign. Saw references on treehugger, surly’s facebook, cyclelicio.us, urban velo, and the path less pedaled.

Great job bike-pgh.


Benzo
Participant
#

Found another similar program too. This is a great concept, I’m a bit biased, but I prefer bike-pgh’s approach better. Still glad to see any effort to de-stigmatize cyclists.

Hello, I’m a cyclist.


salty
Participant
#

feels good to be on the winning end of a city comparison – nice job BP!


Benzo
Participant
#

Not quite as good of a slogan…


erok
Keymaster
#

how have i never seen that one before?


Mick
Participant
#

erok wrote:how have i never seen that one before?

We’ve been hiding it from you, Erok.

We figured the time you would spend rolling on the floor might be better used advocating for our bike rights. Selfish of us.


devohelmetguy
Member
#

This campaign is so passive that it makes me sad. I’m concerned on two fronts. Firstly the nuanced messaging won’t connect with anyone that isn’t already aware and sympathetic. Secondly, the content doesn’t convey useful facts that could be captured in brief messages.

I’ll bet a nut that more people see these ads and think “Dere’s why them dahn stillerzz suck” rather than contemplating on any of the following:
1) It’s dangerous and illegal to ride on the sidewalk
2) You’re legally allowed to cross the double centerline to pass safely
3) Posted speed limits don’t apply in hazardous weather conditions
4) Dang, there’s a $40 fine for passing within 4 feet. Hope I don’t get caught.

Can we please add any of this to the messaging. Aside from being surreal, simply humanizing potential victims is way too subtle.

I have an unpleasant interaction with a bus or car every few days. I’ve had drivers take the time to circle back and tell me they buzzed me deliberately to scare me off the road (PA Plate JHX1378). I’ve had PAT bus drivers tell me the same thing. There is clearly a lack of awareness and empathy. I vote we need awareness more urgently than empathy.


reddan
Keymaster
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There is clearly a lack of awareness and empathy. I vote we need awareness more urgently than empathy.

I agree in principle, but disagree in this specific case. I believe that the vast majority of motorists are perfectly aware that they are not supposed to speed, pass too closely, drive carelessly/recklessly, etc., etc. Those who do so anyway simply don’t care, or have rationalized the idea that they are an exception to the rules, neither of which is a lack of awareness.

Awareness would have greater value if it was paired with consequences for driving unsafely. Lacking probable consequences, the only option left is to try to increase empathy.

Of course, best of all would be to actually ensure that there WERE probable consequences for operating a vehicle unsafely, in which case empathy is unnecessary and awareness would rapidly spread.


byogman
Member
#

I don’t think the last campaign was bad, but I agree that a content focus rather than fuzzy humanistic one might be better for round 2.

I’d forget the bus shelters. Bus riders aren’t the problem. I want a sequence of billboards on 376. Bi-directional and going both east/west of the city. BIG font (smaller for the motor vehicle code reference and smaller still for the website… still think you want that on there to be the voice of authority though).

If anyone drove down 95 and remembers the south of the border signs, that’s kind of what I’m driving for.

Reading sequnce:

Bicycles are vehicles and generally cyclists are granted all the same rights and duties as other vehicle operators
PA Vehicle code 3501.a
http://www.dmv.state.pa.us/vehicle_code/index.shtml

Many safety related considerations trump the general rule about slower vehicles staying toward the right.
PA Vehicle code 3301.a 1-6
http://www.dmv.state.pa.us/vehicle_code/index.shtml

Riding a bicyle on the sidewalk in business districts is illegal
PA Vehicle code 3508.b
http://www.dmv.state.pa.us/vehicle_code/index.shtml

When passing a cyclist you must do so at a prudent reduced speed, giving not less than 4 feet of clearance.
PA Vehicle code 3303.a
http://www.dmv.state.pa.us/vehicle_code/index.shtml

Crossing the the center line to pass a cyclist is legal when it is safe to do so
* having a little trouble, someone dig this up
http://www.dmv.state.pa.us/vehicle_code/index.shtml


devohelmetguy
Member
#

Reddan, just to be clear, I meant improving driver awareness of the road rules and not simply awareness of cyclists. Sure some drivers don’t care. But I’m not convinced drivers actually know the rules (or aren’t aware something they believe to be true isn’t).

I’m not saying the campaign is bad. Just that I’d like it to be a little educational.

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