Edgar snyder also does other psa type ads as well. Often encouraging people not to drink and drive around holidays or prom.
He does seem to have a small brocure on his site about some basic bike safety precautions, turn signaling instructions, and enumeration of some rights and responsibilities of cyclists.
The more information that can be exposed to the general public the better. Education is really important both for drivers and cyclists.
If only we could get the state to update the drivers tests to add more cycling related questions.