I was discussing this with a bunch of friends this weekend. We were trying to think what one line message could be printed on the back of a t-shirt, put on a couple billboards, and in the newspaper/psa that would help educate motorists in this city.
one of the messages we thought might work would be:
30 seconds faster isn’t worth taking a life. Slow down, wait, and pass with care! (along w/ a photo of a car passing a cyclist correctly)