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Zipcar logos on the Jail Trail?

Anyone else notice that someone painted a slew of green Zipcar logos on the Eliza Furnace trail? I saw a bunch of them today under the Birmingham bridge area as I was riding to work. Zipcar is a great idea but I'm inclined to think less of them if they are going to paint logos on the trail, unless maybe they bought a sponsorship and are paying for trail upkeep?


jeffinpgh
2009-08-27 16:25:15

what!?! do you have pics?


erok
2009-08-27 16:28:08

Note: at the Bikefest party, someone attached a Zipcar card to my handlebars.


I agree that zipcar is a great idea, but there are problems with the execution.


They could be offering discounts for Bike-Pgh members instead of spamming our events and roads.


Mick


mick
2009-08-27 16:38:11

oh oh oh!!!! i want to paint my logo all over the city!!!!!!!!!!!!


imakwik1
2009-08-27 16:42:31

No pictures at this point. As I said they were near Metaltech, under the overpass area. I suppose it cold have been chalk, but it looked like paint as I spun by. I'll look again when I bike home tonight.


jeffinpgh
2009-08-27 17:14:28

MFONE


Haven't these people heard what happens to taggers around these parts?


bradq
2009-08-27 17:30:23

that's 2-5 years in prison


erok
2009-08-27 18:21:24

i was going to be part of their low car diet thing this summer, but they told me i needed a car first to turn in keys to participate. oops. i thought i could move from no-car to low car, since they want cyclists to join them so badly.


caitlin
2009-08-27 18:32:01

I got photos. There are 65 logos painted on, between the east end of the parking lot on Second Avenue out to the Bates Street trailhead, where they apparently ran out of paint. I see on CL that they are recruiting their "street team" again. Probably just creative "guerrilla marketers, but still no excuse for defacing public property


swalfoort
2009-08-27 18:51:18

call Danny Sullivan


spakbros
2009-08-27 18:56:52

anyone want to go out and paint BikePGH logos on route 28?


erok
2009-08-27 19:22:18

Maybe the Warhol paid them to put their logo up around the city.


eric
2009-08-27 19:24:20

It's chalk...


mfh100
2009-08-28 00:40:08

They were clearly made with a stencil, many of which had what looked a LOT like spilled paint along the edges. The ones I touched did NOT rub off the way I expected chalk to do. And, the images get dimmer as they head out of town. The last couple are very faint. Very much what you would expect if you were running low on paint.


swalfoort
2009-08-28 00:43:47

It's definitely chalk


mfh100
2009-08-28 00:48:23

Mick, I assumed they had the blessing of bike-pgh to put those cards on the bikes, since they're listed as a partner. Also there was some kind of discount code, $75 credit...


Still kind of a crappy thing to paint their logo on the path, even if it's chalk. I like the idea of painting bike-pgh logos on the roads.


salty
2009-08-28 01:05:55

Caitlin, who said they had to be legitimate car keys? Run by Home Depot, you can hand them a key ring that looks like something from MTV "Cribs" for like $10.


mayhew
2009-08-28 01:25:19

Zipcar did not ask our permission before putting their marketing info on all the bikes at our party. I apologize for everyone who was annoyed by that.


scott
2009-08-28 15:01:15

Erok: dont tempt me.


I need to find some biodegradable spray paint.


"Hey check out my sweet tag before it rains."


robjdlc
2009-08-28 15:26:33

robjdlc, just get some of the paint they use for the bike lanes


dwillen
2009-08-28 15:46:55

robjdlc, just get some of the paint they use for the bike lanes


ha ha post of the day


erok
2009-08-28 15:51:25

i am now going to patronize zipcar because they are so annoying and i need a truck... whats the best scam to get some zip car action for the cheapest.


imakwik1
2009-08-28 16:24:00

It looked like paint to me, but I didn't stop to examine them as I rode home. If chalk, the rain will do it's work today. The Zipcar people have been all over downtown this summer pushing their service. It's a good idea but they ought not to have marked the jail trail like that. Poor show by Zipcar.


jeffinpgh
2009-08-28 16:25:29

Anyone check out whether or not the rain washed these away?


scott
2009-08-29 13:25:45

From hot metal to downtown, nothing.


anthony
2009-08-30 19:58:06

I never saw those logos, but then I haven't ridden down that way lately.


I actually just closed my account with Zipcar...I ideally wanted to use it for groceries or longer trips to see my folks, but couldn't justify paying for the time the car would be sitting in park on a weekend or day trip. I'm instead using my housemates' car...the TRUE car-share!


Good idea, they just need to re-tool their "occasional driver" program to make it cost-effective for non-car owners.


gimppac
2009-08-30 22:22:03

Most of them were still there this morning. Some a bit faded perhaps. If it was chalk, it's some kind of chalk based paint, meant to last for a bit. There were plenty between the Hot Metal Bridge and downtown. They are, however, fairly small so you might not see them if you were looking for something larger.


jeffinpgh
2009-08-31 12:36:44

A week later with rain in the meantime and there are still plenty of logos painted on the trail. Definitely not chalk.


kordite
2009-09-04 13:29:15

They aren't even cool looking. If your going to spam like this you have to at least make it art.


rsprake
2009-09-04 14:20:28

I wonder what Zipcar would think of someone stenciling some pro-bike slogans on their conveniently parked cars or the various Zipcar-parking-only signs around.


bradq
2009-09-04 17:13:37

I wonder what Zipcar would think of someone stenciling some pro-bike slogans on their conveniently parked cars or the various Zipcar-parking-only signs around.


As long as it's only "chalk", I'm sure they'll be just fine with the idea.


Out of curiosity, I stopped to investigate the logos today during lunch. It may be some form of chalk, but it appears to be mixed with equal parts epoxy, 'cause I could barely even scratch a bit off with my fingernail.


reddan
2009-09-04 17:29:42

I know a few folks at the Zipcar HQ in Chicago, I should forward this thread to them...


bradq
2009-09-04 17:31:36

Any chance they actually paid the city to put their logos there? I assume not but we should probably find out for sure before we roast them.


salty
2009-09-04 18:10:05

Any chance they actually paid the city to put their logos there? I assume not but we should probably find out for sure before we roast them.


You'd think there would have been some PR if they had and that Bike Pittsburgh would have known.


jeffinpgh
2009-09-04 20:00:41

maybe theyll offer a special discount to bikers who mention this to them?


caitlin
2009-09-08 16:01:14

at least when kfc did this, they also filled potholes




erok
2009-09-08 16:11:04

Ok, that's a cool PR stunt.


lyle
2009-09-09 13:25:45

ok i admit it. i just emailed Zipcar Pittsburgh and National to find out if they paid for it, and if not, if they are planning to maintain the trail to gain the favour of bicyclists.


caitlin
2009-09-09 19:40:40

response already! more response forthcoming?


"Dear Caitlin,


Thanks for the email. I am forwarding this to our office in Pittsburgh. They will have more information on the situation and will be able to help you further.


Regards,


Chris


Zipcar Member Services


Zipcar, Inc."


caitlin
2009-09-09 23:38:41

I got a response from the Mayor's Office today in response to my 311 email. They said the logos had been removed. But, no response to my questions re: payment for defacement of public property or intended use of advertising fee (presumably charged to ZipCar.)


swalfoort
2009-09-10 14:13:39

Apparently their definition of "removed" is "some of them have been smudged up a bit but otherwise they're still there"?


salty
2009-09-16 04:39:20

I'll confirm that "smudged up a bit but otherwise still there" situation. There's at least one under the Birmingham Bridge that is still as sharp as when it was set down. I see no evidence of any other them being actively removed through either scrubbing or, the city favorite, painting over.


kordite
2009-09-17 13:16:22

yeah the pittsburgh office never replied to me either. i emailed the chicago office again and said thanks for responding, but no one in pgh ever got back to me.


caitlin
2009-09-17 18:44:57

what should we paint over them is the real question


imakwik1
2009-09-17 19:30:10

mfone


erok
2009-09-17 19:44:23

mook


or my favorite from D.C. going waaaay back:


Cool

Disco

Dan


sloaps
2009-09-17 20:06:45

My two favorite bits of graffiti in Pittsburgh

1. On General Robinson 15 years ago, and it was evidently decades-old then: "Impeach Nixon". It was funny, Pittsburgh had so little activity that even the graffiti didn't get graffittio-ed over.

2. On the East Busway around the same time: "Unix Rules", followed by "Get A Mac Dude" Geek graffiti, imagine that.


lyle
2009-09-17 20:33:38

what should we paint over them is the real question


How about Bike Pittsburgh logos?


buzz1980
2009-09-17 22:22:37

there's a pittsburgh zoo/aquarium one in Frick now too. It's on the main path going from the baseball field towards the off leash area.


pratt
2009-09-18 01:42:57

Don't paint over them with anything. It's a city issue. Report them using 311 or iBurgh and let them be.


rsprake
2009-09-18 14:09:50

Yeah, no need to vandalize vandalism. Just would make our organization and community look like bad hypocrites.


netviln
2009-09-18 14:42:31

i don't think "our org" would be responsible for any graffiti graffiti unless someone writes "ride a bike, please visit bike-pgh.org for more details"


people are doing pro-bike, anti-car graffiti all the time... and all the other kinds too..


imakwik1
2009-09-18 20:39:55

I was referring to Buzz's comment about bike-pgh logos


netviln
2009-09-18 22:21:32

I meant with the permission of the city and trail council, not for anyone to go out there at their own will and cover one unauthorized advertising with another.


This could open up sponsorship abilities though, much like PennDot's "adopt-a-highway" program.


buzz1980
2009-09-19 13:16:28